COOKIE POLICY
Cookie Policy
What are cookies?
Cookies are text files containing a small amount of information that are downloaded to your device when you visit a website. Your browser provides these cookies every time you visit our site.
Why do we use cookies?
Cookies are used on our websites to improve your online experience and to ensure that relevant content and features are delivered and used more efficiently.
We use session cookies and persistent cookies to perform various functions on our website.
Session cookies are temporarily downloaded to your device for the duration of your browsing on a specific website. These cookies may allow you to navigate between pages more efficiently or allow websites to remember the preferences you’ve selected. Persistent cookies can help websites remember you as a returning visitor or ensure that the online ads you receive are more relevant to your interests.
How do we use cookies?
When you visit our website, cookies are placed on your device in two ways. Cookies set by ULTRA bet®, as the website operator, are called “first-party” cookies. Cookies may also be placed on your device by a party other than ULTRA bet®. These are known as “third-party” cookies. Examples of third-party cookie usage include collecting information about browsing habits and delivering personalized content to you.
Although there are many different uses for both first-party and third-party cookies, the cookies we use fall into one of the following four main categories:
- Strictly Necessary Cookies
- Functionality Cookies
- Performance Cookies
- Marketing/Targeting Cookies (Third-Party)
See below for more information about these cookie categories, including their purposes and whether they collect personal data:
Types of Cookies – Strictly Necessary Cookies
Purpose
These cookies are essential to enable you to browse our websites and use the requested features throughout your betting experience (such as using your bet slip). They are used to deliver content to you as a user and provide the products and services you have requested.
These cookies are crucial for helping your device download or stream information so you can navigate our website, use its features, and return to previously visited pages.
More Information
Examples of strictly necessary cookies include:
- To display information on your device or screen so that you can view and use our site;
- To keep you logged in while using our site, so you don’t have to log in every time you visit;
- To remember and update your selections in your bet slip during a live session until the bet is placed.
These cookies do not retain your preferences or username beyond your current visit.
Data Collection
Yes, some of these cookies collect your personal data to function. They may collect:
- IP address
- Location data
- Identify you as logged in on our sites
Cookie Validity
These cookies are deleted when you close your browser (browser session).
Types of Cookies – Functionality Cookies
Purpose
These cookies are used to recognize you when you return to our site and allow us to remember your choices and provide enhanced features. They also improve website functionality by storing your preferences. Functionality cookies record information about choices you’ve made (like language preference) and allow us to offer more personalized features.
More Information
Examples of functionality cookies include:
- Remembering your preferences and settings such as language, location, and marketing preferences from your last visit;
- Remembering selections in your bet slip;
- Remembering if you used a specific product on the site and showing you relevant “related articles” links.
Data Collection
Some of these cookies collect your personal data to enable us to provide the described services.
Cookie Validity
Functionality cookies expire after a maximum of 2 years. They can be deleted from your browser history at any time before their expiration.
Types of Cookies – Performance Cookies
Purpose
These cookies collect information about how the website is used. They are used to provide aggregate statistics about site visitors. These statistics help us test and improve the performance of our websites to offer a better user experience.
*** Some mobile app software development kits (SDKs) may continue to store non-essential cookie data. We are working to resolve this soon.
More Information
Examples of performance cookie usage include:
- Providing statistics on how our websites are used;
- Measuring the effectiveness of our ads;
- Identifying errors during the user experience.
We use various tools to analyze cookie data in aggregate for analytical purposes on our site, including Google Analytics and Maximizer.
Data Collection
Although these cookies do not personally identify you unless you are logged in, they collect your browser information and anonymous data for the purposes described above.
Some of these cookies are managed by third parties (e.g., Google Analytics). These third parties are not able to use the cookies for any purpose other than those described above and cannot identify you with these cookies.
Cookie Validity
Performance cookies have varying validity periods. Some are deleted when you close your browser, while others have indefinite expiration. These cookies can be deleted at any time via your browser settings.
Types of Cookies – Marketing/Targeting Cookies (Third-Party)
Purpose
These cookies are used to deliver relevant advertising from the Flutter Entertainment plc group based on your interests.
They are also used to limit how often you see an ad and to help measure the effectiveness of an advertising campaign.
More Information
These cookies record your visit to our site, the pages you visited, and the products you selected. We use this information to make our site and the advertisements shown more relevant to your interests. We may also share this information with third parties for this purpose and to measure ad effectiveness.
Targeting cookies are also used to:
- Collect information about browsing habits to personalize site content and advertising;
- Link to social media platforms that may use your visit information to show targeted ads;
- Provide advertisers with information about your visit so they can present ads that may interest you;
- Deliver personalized content and marketing communications based on your visit information;
- Perform geo-targeting, allowing our ads to appear on third-party sites based on your location;
- Run site retargeting campaigns. A retargeting pixel (a small code snippet) on our site places a cookie on the user’s browser, causing our ads to appear (or not) when you visit certain sites on the targeting network (e.g., Google Display Network), and enabling search targeting campaigns based on your past internet search activities.
Data Collection
Third parties (including, for example, advertising networks and external service providers such as web traffic analytics services) may also use cookies on our website. These cookies are likely to be analytical/performance or targeting cookies.
Note that no personal data is collected—advertisers cannot associate the cookie with a name, address, or other specific personal information.
These cookies are placed by third-party advertising networks with our permission.
Cookie Validity
Third-party cookies have varying lifespans. Some may expire up to 13 months after their last update.
How can you control cookie usage?
You can change your browser settings to block some or all cookies. To do this, follow the instructions provided by your preferred web browser. For your convenience, we’ve provided links below with instructions on how to remove and delete cookies in some of the most common browsers.
Please be aware that blocking cookies may result in some or all website functions not working properly:
- Firefox
- Internet Explorer
- Google Chrome
- Safari
Mobile users may need to consult their device manual for details on how to block cookies using their mobile browser.
How to manage your cookie preferences?
You can review your privacy preferences by accessing the Privacy Preference Center link at the bottom of the homepage.
Please note: if you change or withdraw your consent for a specific class of cookies, the cookie may still remain on your device, but it will be disabled and not collected by us. For more information on how to remove cookies from your device, see “How to control cookie usage”.
Are you using ad-blocking technologies?
If you are using ad-blocking technologies, note that certain ad blockers may prevent us from requesting that you manage your cookie settings or interfere with the enhanced user experience we provide. If you’d like to further improve your experience, please disable your ad-blocking technology and review your cookie settings via our cookie notice.
CONTACT US
If you have questions about how we use cookies, please contact us.